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RCTC Strategic Communications Support
Since October 2015 Connected Consulting has been providing insight and guidance to RCTC in support of the SR 91 Project to add a tolled facility and general purpose lanes along with city street improvements through Corona. The nearly $2B design-build project has faced public relations challenges as the speed and scale of the work stretched available resources. Connected Consulting augmented the public relations team already in place on the project and has been supporting social media posting as well as managing the Corona Community Task Force on behalf of the agency. The task force acts as both a sounding board and an added communications resource by providing insight from the community to the Project team and sharing project information.
GoMentum Station Redefining Mobility Summit
Connected Consulting provided event planning support to Contra Costa County Transportation Authority and GoMentum Station for the 2015 and 2016 GoMentum Station Redefining Mobility Summit. Services provided included program design, mobile app management, fundraising support, sponsor coordination, speech-writing and scripting, timed agenda development, stage management, online regaistration management, and onsite event support.
ARTIC Grand Opening VIP Ceremony
Connected Consulting provided event management services for the VIP grand opening celebration of the Anaheim Regional Transportation Intermodal Center. Services included assistance with event theme development, design and administration of guest registration website and electronic communications, vendor negotiation and promotional item procurement, fundraising and sponsor coordination, volunteer management, timeline and script development and onsite event management.
UNION RYDE Re-brand
An established indoor cycling studio decided it was time to rebrand so Connected Consulting worked with the owners to develop a new brand concept, completed a new logo design, custom website design with Zingfit integration, direct email campaign and social media strategy to help retain clients and grow the studio.
Nutrivenience Digital Marketing Strategy
Launched in January 2016, Nutrivenience is a clean-eating convenience lifestyle brand. Connected Consulting developed a business plan to help direct corporate growth and define the company's value proposition. We are implementing aspects of a digital marketing strategy including weekly email communications, support for social media and blog posts, and website design and administration. Additionally we designed marketing collateral and conducted market research to help refine the message and product offerings for the boutique wellness business.
CM Steel Website Re-design
Connected Consulting redesigned and optimized the website for Costa Mesa-based CM Steel. The new site better showcases the projects and services of the metal fabrication business that has produced custom work for Los Angeles World Airports, Google, Los Angeles County Metro, Port of Los Angeles, Port of Long Beach, and Target, among others.
VCCTR YES! On Measure AA Campaign
Connected Consulting designed the website for the YES! On Measure AA campaign as well as designing several e-newsletters, billboards, banners, and direct mail pieces. Marnie was also a fundraiser for the campaign, helping to raise the neccessary funds to fully deploy the campaign's communications strategy.
Orange County Council of Governments
Since September 2015, Connected Consulting has been providing contract Executive Director services for the Orange County Council of Governments (OCCOG). Marnie led the development of the agency's first strategic plan, developed a complimenting communications plan, and works closely with board members and technical staff to make sure Orange County's voice is heard in regional planning activities.
Caltrans District 8 Public Safety Program
Connected Consulting staff worked with Caltrans District 8 to develop a comprehensive construction safety outreach program that included an award-winning coloring book, age-appropriate presentations at elementary schools with visuals and talking points for presenters, stakeholder outreach, electronic communications and database management.
I-5 Gateway Public Engagement Campaign
Connected Consulting staff assisted OCTA with designing and implementing a robust public engagement campaign for the award-winning I-5 Gateway Project in Buena Park. Services included development of a public outreach plan (POP) that included a spectrum of approaches to reach multiple community sectors. Additional services included ribbon-cutting event planning and management support, vendor negotiation, regular one-on-one stakeholder updates, presentations to community groups, construction alerts, database management, partnering, and elected official briefings.